The North Face

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The North Face brand was established in 1968 by Douglas Tompkins and Kenneth "Hap" Klopp in San Francisco. The two renamed a San Francisco climbing equipment retail store they'd founded two years earlier.The idea of The North Face originated after a hiking trip on the Eagle Mountain in Minnesota.The north face of a mountain in the northern hemisphere is generally the coldest, iciest and most formidable route to climb. The North Face's quarter-circle logo, produced by California designer David Alcorn in 1971, evokes Half Dome, a massive granitic monolith in Yosemite National Park.The North Face maintains strong links with the outdoor community through sponsoring athletes, including Lizzy Hawker, winner of the Ultra Trail Tour du Mont Blanc in 2005, 2008 and 2010.

 
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