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NICCE was established in 2013. Founder & creative director Mitchel Galvin-Farnol identified a gap in the market for clean, simple, quality contemporary casual-wear and streetwear. He had spent time working in Ibiza where he was drawn to the island and inspired by its inhabitants, style and music. When Mitchel returned to London he took this clean-cut, honest and no-fuss approach to life and fused it with what was happening at London’s street level to create an original clothing brand that everyone could, and would want to wear.

NICCE has cemented its place as a premier London lifestyle brand. Celebrated for its unique take on the latest casual-wear and streetwear trends. Throughout its growth, NICCE has stayed true to its roots and Mitchel’s original concept. London is the cultural hub that sparks the brand’s creativity. NICCE is embedded, supportive and completely influenced by the ever-changing culture, lifestyle and rich music scenes of London.