Napapijri is a premium Italian casual-wear brand, founded in 1987 by Giulianna Rosset. Recognised globally by their innovative designs featuring the Norwegian flag.


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Napapijri was born in 1987 in the shadow of Europe’s highest peak, Mont Blanc, where an Italian manufacturer of travel bags gave outdoor apparel a new meaning by combining innovative materials and close attention to style. Inspired by the sophistication of great expeditions of the last century and the intrepid explorers who transformed their lives into unique journeys. Their first product, the iconic Bering Bag encapsulated this in a little more than 60cm of length, becoming an instant staple.

The brand is now established for its coats and jackets for men, all featuring the bold Norwegian flag logo and innovative designs.