Lacoste was founded in the early 1920’s by the well-known French tennis player Rene Lacoste. The iconic crocodile logo Lacoste are known for was created in 1923 after an American journalist referred to the tennis player as “The Alligator”, in which artist Robert George created the crocodile logo for Lacoste. In 1933 Lacoste launched their first ever ad campaign featuring a new polo shirt created from a breathable fabric as well as the crocodile logo which they had created.
Lacoste created a vibrant and bold colour palette for the Petit Pique Polo in 1951, as well as the launch of Lacoste children’s clothing in 1958. As time progressed the Lacoste brand experimented more with the creation of Tennis wear including shoes. The brand as we now know it is a renowned lifestyle brand known for not only their clothing but also footwear, accessories and perfumes.