Knowledge Cotton Apparel is a Danish brand for menswear, which started in 1969, in the city of Herning, as a mere small textile family industry at that time. The company was run by Jorgen Morup and his father, and manufactured restricted series of high quality sportswear. The real Knowledge Cotton Apparel label was launched only in 2008, by Jorgen Morup and his son Mads, following their concept of creating collection for men, using eco-friendly textiles. The purpose was to product clothing made of 100% Organic Cotton and sustainable materials in order to keep on the original principle of the company which was to combine fashion with humanitarian and environmental care. Besides, as Jorgen Morup emphasized, Knowledge Cotton Apparel's past and future can be summed up by a curiosity, perseverance and care, its brand philosophy is centered in gaining knowledge, taking action and earning respect and its goal is to stop the use of chemicals, pesticide, fertilizer and promote plastic bottle recycling by 2020, in order to prevent environmental degradation. Knowledge Cotton Apparel : collection. Despite its firm principle regarding people and earth care, Knowledge Cotton Apparel never neglected design and manufactured, for decades, stylish and fashionable collections of clothes, accessories and shoes for men. Knowledge Cotton Apparel : development. Knowledge Cotton Apparel has stores spread in Toulouse, Nuremberg, Lyon, Paris, Nice, Angers, Limoges, Lille and Bordeaux, added to that ,they also promote worldwide sales through internet. On the other side, regarding Organic Cotton business itself, Jorgen Morup is currently one the biggest producers and suppliers in Northern Europe.