Hummel is a globally known name in contemporary streetwear, ensuring the upmost comfort without having to compromise on style and maintain your street cred. Shmooz stock both Hummel footwear classics, like theHandball sory; The Hamburg, The Aarus & The Berlin!
HUMMEL SPORT AND FASHION WEAR - SINCE 1923
Established in 1923, hummel® has a long history of creating sportswear, an expertise that easily shows in today’s fashion collections with sporty silhouettes and an overall active look. Both defining and defined by the Danish design tradition, hummel® works with clean lines, but also with mad love for the edgy look and strong colour combinations; a unique mix of retro and current trends resulting in a cool and urban street style with a sporty twist.
BEFORE THE CONTRACTS, BEFORE THE AGENTS, BEFORE THE BILLION DOLLAR STADIUMS...
... there was hummel. Founded in 1923, hummel is a Danish footwear and sportswear brand with deep roots in football and handball.
hummel is one of the oldest, most dedicated team sport brands in the business and our iconic chevrons have always worked as a symbol of how we like to do things a little differently – always with a twist and (a whole lot of) character. Values that apply to the company's numerous sponsorships around the world.
IT ALL COMES DOWN TO SPORTS
Everything we do at hummel starts and ends with sports. This also applies to our different fashion sub-brands: hummel Sport Style, hummel Hive as well as our many collabs. Our popular Kids collection is also centered around sportswear – designed and produced for active play and movement.
CREATING A SUSTAINABLE BUSINESS WITH CHARACTER. WE CALL IT “COMPANY KARMA”.
At hummel, we’re determined to “CHANGE THE WORLD THROUGH SPORT”.
The better we are at managing and developing hummel as a business, the more resources we can allocate to creating positive change.
For us, sport is more than a physical activity. It’s a universal language with the strength to eliminate differences in politics, culture, religion and beliefs. Throughout the years, we have supported several projects, teams, sports clubs and prominent figures focusing on changing the world through sport; always with the hope to build bridges and help pave the way for a better tomorrow.
We love sport. And we love those passionate and brave people out there who dare to lead the way for a great cause. Ultimately, we’re proud to use sport as a way to change the world for the better and to make the world a more tolerant place to live for all of us.