HUF Worldwide

HUF is available at Shmooz, where we stock their Original Logo Tees, Triple Triangle collections and the statement Plantlife Socks. We also stay up to date with the trends by stocking some of the seasonal items.

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HUF was launched by a well-known, professional skateboarder, Keith Hufnagel in 2002. He set out with the aim to bring the biggest skating, streetwear and sneaker brands together by opening his store which became legendary  for hard to come by goods.

After his store becoming a massive hit within the community, Keith Hufnagel decided to create his own line of clothing, HUF. Since beginning, the brand has grown into a huge independent manufacturer of top-class clothing, footwear and accessories which all reflect his skating roots through the bold designs. Producing a number of graphic tee like the Original Logo Tee and the Triple Triangle Tee, HUF pushes the board with their bold and colourful designs. Shmooz stock a number of their tees, hoodies and the instantly recognisable HUF Plantlife Socks.