HUF Worldwide

HUF Worldwide brings an edgy and grungy skater style to Shmooz! A great streetwear brand that we are proud to be able to stock. We have products from their "Essentials" range to the more seasonal items such as the Draft Acid Wash LS Tee! By stocking up with some of their vibrant seasonal items that we have you can be sure to keep up to date with the current trends!


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In 1992, HUF founder Keith Hufnagel moved to San Francisco and became a professional skateboarder, offering him the opportunity to travel the world by means of his skateboard. Wanting to give back to the communities that raised him, Hufnagel opened the first HUF boutique in 2002 on an offbeat block in San Francisco’s Tenderloin district, bringing together the most respected skate, streetwear, and sneaker brands under one roof.
As it grew, Hufnagel launched his own collection, assimilating into one label what he felt epitomized the spirit of skateboarding and street culture. Now based in Los Angeles, HUF has become one of the most respected and pioneering skate and lifestyle brands worldwide. Collaborating with artists, designers, photographers, musicians, and unconventional tastemakers, it’s also home to a collective of eclectic skateboarders and ambassadors. It is renowned for its clean aesthetic, provocative designs, and quality craftsmanship. For over 15 years, HUF has been dedicated to pushing the culture forward, by refusing to conform to it. 

Current team: Brad Cromer, Dick Rizzo, Dan Plunkett, Tyler Bledsoe, Josh Matthews, Joey Pepper, Matt Gottwig, Justin Drysen, Salomon Cardenas, Nick Matthews.