Shmooz now stock the Fila including the sought after Disruptor 2 and many more!
Wear our all white colours for a great, bright summer look or pick our full black
items to add a cool sultry style to your look.
In the early days the Fila brothers concentrated primarily on underwear and knitwear. Their aim was to provide top class textiles for the people of Biella, a town set in the hills of Northern Italy. The quality of Fila’s garments was soon recognised leading to Fila becoming popular throughout Italy. Post WW2 Fila continued to grow, in part thanks to a merger in 1942 with Fratelli Fila. Enrico Frachey’s appointment as managing director in 1968 however proved to be the catalyst for Fila’s transition to become a sportswear giant. Frachey enlisted the help of two men to help realise his vision, Pier Luigi Rolando, an innovative artist and designer and an engineer, Alessandro Galliano.
By 1973 Fila’s name was firmly established in the sportswear industry thanks to its “White Line” Collection. The collections name was gently poking fun at tennis’ seeming refusal to deviate from the traditional white kit. The collection’s respectful irreverence propelled Fila onto the world stage, marrying bold colours with forward thinking design. Fila’s unconventional approach updated sportswear in the 1970’s, ushering in a new paradigm in sportswear, challenging the existing norms.
Nowadays Fila is still soaring in the market, bringing back all of the chunky soled trainers we all loved through the ages, with a modern, refined look! Now competing against top brands such as Adidas and Nike in the industry and pretty sure they don’t intend to stop there.