The Farah Brand was born in the 1920's but it was not until the 1970's when it arrived in the UK that it reached the cult status it holds today. Momentum for the brand grew and in the 1980's when Farah became a must have label amongst fashion savvy hipsters; including the Mods, Skins, Sticksmen and Rocker-billys. Seen on balconies at gigs across the UK music scene, each group interpreted the brand within their own style, building key Farah items into what became their definitive look. The clothes came to represent a sense of elitism while generating respect for those who displayed the now famous "Farah F Tab". The original Farah slack made from Hopsack Canvas became an immediate hit with the youth of Britain: Slim Cut, Sharply Tailored and featuring Stain Resistant Technology, the trouser was unlike anything else available at the time. Today the Farah label still holds the heritage and vigour it stood for then. Now, a whole new generation of men throughout the world are drawn to the brand's history and are inspired to rediscover the distinct look for themselves.