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Converse is an American brand that began in 1908 as a rubber shoe company specialising in galoshes.Soon after this they began using a new rubber material to create the classic Sneakers that are seen today. In 1920, they renamed their canvas basketball sneaker the “All Star.” which it is most commonly known as today.  Their classic designed started to make a hit and people soon began wearing them to show their personality and make them more of a customized and unique look to every individual person who wore them. To this day, this spirit continues with all of their sneakers and apparel for All Star, Cons and Jack Purcell.

"As soon as you put them on and start doing your thing, their true life begins. You define them. You determine their journey. They become a one-of-a-kind celebration of your individuality and self-expression"