The BIRKENSTOCK is one of the most well-known German brands and was founded over 200 years ago, in the year 1774 and have been in the global market since the 1970’s. Selling their globally recognised footwear in over 90 countries, hitting all continents!
BIRKENSTOCK is one of the top five global footwear brands, with around 3000 employees, this sixth-generation family-owned business is also the German footwear industry’s largest employer and have 8 locations in Germany alone.
BIRKENSTOCK managed to succeed in the market with the invention of the footbed that we have all come to know and love from the brand. They base their business around creating products that make all of our lives easier and more comfortable. BIRKENSTOCK invented the footbed and has also shaped the meaning of the term “footbed” which is commonly used today. The footbed by BIRKENSTOCK is not only a unique and revolutionary product concept that helped pave their way into a completely new market, it is also a core idea and reference point for all of their products and what they stand for.