The story of adidas starts back in 1924 in the small town Bavaria, Germany where Adi Dassler registered the “Gebrüder Dassler Schuhfabrik”. This is where he embarked on his mission to provide athletes with the best equipment possible. The first goals were met with Gold medals in Amsterdam in 1928 and Berlin in 1936.
At the age of 49 Adi Dassler started again by registering "Adi Dassler adidas Sportschuhfabrik" in the small town of Herzogenaurch. The soon to be famous adidas 3-stripe was registered on the 18th August 1949, this was its humble beginnings which grew to the global success we know today.
adidas is still going strong today and continues to grow, they announced back in 2015 their 5 year plan which will have the attitude to "Create the New". This will be achieved with 3 main points -