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The story of adidas starts back in 1924 in the small town Bavaria, Germany where Adi Dassler registered the  Gebrüder Dassler Schuhfabrik”. This is where he embarked on his mission to provide athletes with the best equipment possible.  The first goals were met with Gold medals in Amsterdam in 1928 and Berlin in 1936. 

At the age of 49 Adi Dassler started again by registering "Adi Dassler adidas Sportschuhfabrik" in the small town of Herzogenaurch. The soon to be famous adidas 3-stripe was registered on the 18th August 1949, this was its humble beginnings which grew to the global success we know today. 

adidas is still going strong today and continues to grow, they announced back in 2015 their 5 year plan which will have the attitude to "Create the New". This will be achieved with 3 main points - 

  • SpeedWe will become the first true fast sports company: Fast in satisfying consumer needs, fast in internal decision-making.
  • CitiesWe have identified six key cities in which we want to grow share of mind, share of market and share of trend: New York, Los Angeles, Shanghai, Tokyo, London and Paris.
  • Open sourceWe will be the first sports company that invites athletes, consumers and partners to be part of our brands