Back in 1979, Brazilian shoe giant Grendene developed the PVC sandal known as \'jelly shoes\'. Since then, the company has developed an ecologically-aware production process in which every product is recyclable + challenged the world\'s perception of plastic by fusing its thermoplastic technology with the talents of one of the most innovative designers on the planet; Viviene Westwood.
Vivienne Westwood’s style shook up British fashion industry in 1970 when the designer presented her first work. From that time on she remains one of the most significant and influential designers in England. Her style is eccentric, contradictory, recognizable and positive.
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