Levi Strauss & Co. invented the blue jean in 1853. No other brand can match Levi\\\'s® authenticity of 130+ years of denim expertise. The Levi\\\'s® brand is one of most well known, impactive brands worldwide. It\\\'s contributions to the pop culture and style landscapes transcend fashion\\\'s fleeting moments. The two-horse brand design was first used in 1886. The red tab attached to the left rear pocket was created in 1936 as a means of identifying Levi’s jeans at a distance. All are registered trademarks that are still in use.