Lacoste\\\'s latest campaign “Lacoste L!ve” sees the brand launch a new look that is stylish contemporary and exuberant. It’s a great move for Lacoste to target a more youthful audience. Sticking with the traditional Lacoste values such as: simple polos, slim fit trousers and knitwear, yet giving it a more preppy look and teaming it up with a more casual vintage inspired line.