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In 1968, Daniel Raufast came across a poster advertising the musical Hair. Interested by all the barefooted youngsters wearing jeans, he developed a new shoe concept which he believed to be more compatible with the blue-jean generation. The designer Jacques Chevallereau then created the first \'jean boot\'. The success was such that, within one season, Kickers production capacity grew from 300 to 12,000 pairs per month. By 1974, Kickers were selling in over 70 countries.