Gio-Goi emerged from the dance revolution which swept over Britain in the 80’s and 90’s, and soon became the label key influential figureheads in the music and media industries wanted to wear, with the likes of The Happy Mondays, Blur and Oasis as their ambassadors. A new brand with style and credibility for those in the know; Gio-Goi was born. Vivienne Westwood cited the brand as an inspiration, as it was voted best selling label by The Face magazine.
Current holder of the Drapers ‘Fashion Brand of The Year’ Award, British label Gio-Goi is famously worn by a new generation of Brit Rock stars, including Tom Meighan frontman of Kasabian, soul sensation Amy Winehouse and the Arctic Monkeys. With its exciting fusion of rock with fashion; rock star pals and library of late night tales, the brands cool swagger is as authentic as it gets.
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