Four years ago, after “spotting a ‘gap’ in the arse-hanging-out-the-jeans market” three Edinburgh entrepreneurs came up with the idea for Bawbags, the cheeky boxer shorts with outlandish designs. There’s more to the Bawbags brand than stylish mischief however, as they’re heavily involved in sponsoring events and individuals in ski/snowboard, skateboard, mountain biking, wakeboarding and numerous other sports from grass roots through to celebrities. On top of all this, they are very conscious about promoting men’s health and make an annual donation to Everyman Testicular Cancer Research and have raised £7,500 to date.